Saturday, 16 February 2013

Contemporary Stakhanovs

NEARLY 300 people queued for hours in the snow yesterday for the opening of the first Krispy Kreme doughnut shop in Scotland.

First customer Benjamin Esterson, 33, below, waited 23 hours after travelling to Edinburgh from London.

He said: “Two years ago, I was the first person in the Wales store, so I couldn’t not be the first in Scotland as well.”

Last night, hundreds of customers trying to get to the outlet in Hermiston Gait caused traffic jams on the city bypass and the M8.
In the wake of the horsemeat scandal, it's notable to observe the Great British public refusing to temper their enthusiasm for crap food. That said, they're obviously not queueing outside Krispy Kreme Donuts all night out of their own free will - a devious combination of cultural Marxist infiltration and neoliberal propaganda is making them do it.

Let's face it, if Margaret Thatcher had not won the 1979 election, and if the Loony Left had been thwarted in its long, destructive march through the institutions, all these people would be at home enjoying a nice, traditional home-cooked meal with their families.

No point blaming the public themselves for how they behave.


William said...

What's so odd about this story is that it's not as if they're queuing to snap up a limited run of donuts. Its not a luxury or aspirational brand. And they’re not very nice.

Phil Knight said...

I think what we're dealing with here is one of those forms of potlatch that shade into masochism.

Obviously there's a tremendous expenditure of time and energy (and ostentatious display of that expenditure) on a meal that represents a form of self-abasement.

This is happening in the land of the deep-fried Mars bar, which additionally suggests there's some kind of archetype being worked through.

Paul Hebron said...

it's where the real action of democratic participation is i suppose - the drama of gathering in a public space, doing stuff together. eh maybe.

still i can't see where the 'cultural marxist' argument emerges from here, though the comments on the Mail version of the story are interesting: "bah, what about REAL BRITISH donuts, not American slop", "SPENDING MY TAXES WITH THER BENFITS ON DONUTS", and the rather precious "couldn't they just make their own donuts" (yeah, seize the means of donut production, you arse). A more well-off audience seems likely, if only based on the fact the place was choked with cars.

Have you ever read Ballard's Kingdom Come? supposed to be his best, but seems to be pointing towards a few things.

Phil Knight said...

Well I'm being (cough) ironic with the reference to cultural Marxism and neoliberalism.

It's part of a general point I'm making about intellectuals ascribing all and every public behaviour as being the result of "ideology".

I'm starting to think the opposite - that the "irrational" public behaviour comes first, then the intellectuals rationalise it as "ideology" and invent their own definition of what constitutes the "ruling class".

But that's the subject of a future post...

Paul Hebron said...

junior Stakhanovite